Re-Animism and The Nike Mayfly
There is something that touches the emotions about the Nike Mayfly, a £25 ultra-lightweight, professional running shoe designed to last just 100km. Is it the sad beauty of brevity? Is it the sense of concentrated purpose? Is it the highlighted feeling of time passing? Is it the fun of destroying something slowly through running? (I [...]
Continue Reading →Brand Disruption and the Structure of Magic
One of the most interesting ideas in advertising over the last decade has been Jean-Marie Dru’s concept of Disruption. Dru is Chairman of TBWA Worldwide, one of the largest agencies in the world and 24th on Fast Company Magazine’s 2009 list of The World’s 50 Most Innovative Companies. Dru’s Disruption is easy to describe in [...]
Continue Reading →Monkey Shouting #1
This is the first in a series of posts sharing tips for dealing with networking at industry events that I’ve taught over the years. These are ideas that anyone can use to make work events less daunting and more fun. Some are tips that professional performers have passed down over the years, others I’ve discovered through experience. I hope you find some of them useful.
Continue Reading →Hipstamatic Mystery Design
Hipstamatic, the groovy iPhone camera app, has designed suspense and mystery into both the app and its marketing with mixed success. If you shake the iPhone, Hipstamatic will give you a random combination of settings so the next photograph you take will be a mystery. This is a lovely feature and I’ve seen it being [...]
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